Picture by Rachel Sowinski
An Interview with Reese Koffler-Stanfield
Reese Koffler-Stanfield’s journey is a true example of not only professional success, but also balance, adaptability, and the power of diversifying one’s skills to create a sustainable and fulfilling career in the equestrian world. From her early days riding hunter-jumpers to becoming a USDF Diamond Award Medalist, USDF FEI-B certified instructor, co-host of The Dressage Radio Show, professor at the University of Kentucky, and equestrian business coach, Reese’s career reflects her dedication, passion, and professional success. Her insights into certification, sustainability, and mentorship offer invaluable guidance for equestrians striving to build lasting, impactful careers.
Credentials: A Cornerstone of Professionalism
Reese believes certifications elevate the industry and ensure quality instruction. “I’m a huge proponent of certification. I think everyone should be certified,” Reese says. From her experience and knowledge of Germany’s highly structured system, she highlights the benefits of formalized training. In Germany, aspiring instructors must hold at least a Bereiter certification, and riding clubs are overseen by federation-sponsored masters who guide riders through systematic education. She believes that this structure and standardized process of earning formal credentials elevate professionalism and therefore the future of the sport.
Having earned her USDF FEI B Certification in 2018, Reese is currently pursuing the FEI A level. While she acknowledges that the U.S. system lacks the formal structure of Europe, she encourages professionals to take advantage of all available resources. “We do have great education in this country. It’s just not as formalized as it is in Europe”. Reese encourages U.S. professionals to utilize the USDF’s existing certifications, seek out grants to finance the education, and embrace a more structured approach to training.
Balancing Business with Sustainability
Earlier in her career, Reese operated a barn at full capacity with 16 horses. However, she found the workload unsustainable and decided to scale back. “I ran the numbers and realized I could cut this place in half, work half as much, and make as much money—or more,” she explains. This restructuring shifted her focus to teaching, syndicating horses, and offering diverse services, including lessons and clinics, podcasts, business coaching, and certified appraiser services. Her flexibility has allowed her to design a business model that works for her lifestyle while maintaining financial stability.
Reese advises others to set clear boundaries to avoid burnout. Her barn closes at 4 p.m. and remains closed on Sundays, and she doesn’t answer her phone between 8 p.m. and 8 a.m. “You have to define boundaries and own your schedule,” she says. “I typically teach later in the evening; however, I think it is important for my staff to have working hours.”
Advice for Equestrian Professionals
Reese’s insights extend to building sustainable businesses in a demanding industry. Her key advice includes:
- Define Priorities and Boundaries
“Set up structured time and clear boundaries, especially when you live on your farm.” Reese encourages professionals to protect their time and focus on activities that align with their goals. - Diversify Revenue Streams
Relying solely on training or boarding can be financially and emotionally draining. By adding teaching, clinics, and other income streams, Reese has built a model that’s adaptable and profitable. - Embrace Education
Both formal education and certifications can open doors and provide security. Reese, who holds a master’s degree in international commerce and diplomacy, underscores the importance of building skills that extend beyond horses. - Restructure When Necessary
Reese’s decision to reduce her barn size highlights the power of rethinking traditional business models. In the end, “As barn owners, we should not be subsidizing someone’s horses. It is easier to keep our stalls empty”.
Building the Future
Reese envisions an equestrian industry rooted in professionalism, education, and community. She is passionate about fostering mentorship and collaboration. “A culture shift is needed,” she says. “We as trainers need to become a community of trainers.”
Through intentional relationships and knowledge-sharing, Reese believes the industry can better support young professionals and facility owners. For her, this means helping others develop effective business strategies, structure their hours, and navigate financial challenges.
Reese’s career reflects a deep commitment to professional growth and industry improvement. Her advocacy for certification, sustainability, and community mentorship serves as a blueprint for equestrians striving to navigate the complexities of the sport.
