Entering the equestrian industry requires a blend of passion, expertise, and adaptability. Bianca and Michael, of Deluna Equine Services, exemplify the power of combining strong educational foundations, diverse services, and a commitment to high standards to create a successful equestrian business.
The Value of Education
For Bianca and Michael, education has been pivotal in shaping their careers and approach to working within the equestrian industry. Bianca prioritized her education in earning both a business degree and her Bereiter certification, where she gained foundational knowledge in business management, horsemanship, riding, and training. In Germany and Austria, equestrian training programs emphasize earning certifications and mastering skills, providing a clear pathway to professional success. Bianca emphasized that “It’s not just about riding, it’s about knowledge, teaching, communicating with students, and horsemanship.”
Michael also values education, crediting his college experience with giving him further job stability and essential social and developmental skills. “You may have fame and notoriety as a young rider,” he says, “but you need to grow up at some point.” He emphasizes the importance of building a well-rounded foundation, not just in riding but also in managing the demands of running a business. “The answer is always go to school. Because at some point, you can still work at a computer while you’re sitting in a wheelchair. You can’t ride horses forever.”
Comparing the U.S. and European Equestrian Industries
One of the critical differences Bianca and Michael observe between the U.S. and Europe is the lack of standardized training and professional benchmarks. In Europe, programs for riders, grooms, and trainers include in-depth certifications, testing, licensing, and years of hands-on experience and education.
Conversely, the U.S. often lacks the criteria to distinguish true mastery, leading to a blurred standard of professionalism. In the U.S., where “Anyone can go out and ride the Grand Prix,” Bianca stresses the importance of riders earning their way up the levels and demonstrating the foundational skills needed for high-level competition.
Building a Sustainable Equestrian Business
Deluna Equine Services prioritizes elite-level care and prides itself on customer service in every service they offer. “We’re strict on the standards of quality in our training, braiding, riding, and lasering,” they explain. Taking time with each client and investing in their individual growth has been a cornerstone of their success.
For Bianca, teaching and watching her clients develop is a source of pride. Michael offers straightforward and black-and-white services by being available to clients seven days a week during the season. Despite the intensity of their work, they emphasize the importance of balance of knowing one’s limits. “We are never doing too much because we don’t want the quality to suffer, so in return, we’re never getting sick of it.”
Tips for Success and Sustainability
Bianca and Michael offer several insights for those looking to build a sustainable career in the equestrian industry:
- Get an education: A strong foundation, in both college and specialized riding/training education, is essential. “Always be learning and evolving. This sport changes every day, so you have to stay with the times.”
- Pursue international experience: Exposure to European training systems provides great education, expertise, and opportunities to both enhance skills and broaden perspectives.
- Practice Self-Awareness: “You know it’s a hard business. It takes long-term commitment and difficult choices.”
- Set high standards: Clarity, professionalism, and consistency are non-negotiable. “Never deviate from what you know to be best for the horse.”
- Manage finances wisely: Limit horse ownership to avoid financial strain, and invest smartly. “It’s not just the riding, it’s about how to build up a business and make it affordable.”
The success of Deluna Equine Services is a testament to the power of education, hard work, and diversification. By combining European training principles with a deep commitment to client care, Bianca and Michael have created a business that not only meets the needs of their clients but also sets a high standard for the industry. For aspiring equestrians, their story underscores the importance of continually learning, adapting, and investing in one’s personal and professional growth.